Ana Espinola Barreto is an athlete, playmate, fashion model and entrepreneur, from the city of Asuncion, Paraguay, with years of experience in various industries. She comes from a family of doctors, which fed her interest in nutrition and fitness, for which she is a reference today.
Growing up, Ana fell victim to beauty social norms imposed on girls and women in Latin America. She felt pressured to lose weight and eventually developed an eating disorder. After some years, she was able to overcome her anorexia.
When she graduated from high school she enrolled to study public accounting and before starting her college she spent a year in New York City on a cultural exchange to learn English.
In 2014, Ana was living in Mexico when she lived through a kidnapping experience that led her to depression. It was then that she decided to become an athlete, and she found her passion: sports and fitness gave her will to live.
Today, she works to develop a formula made with totally organic products for people to consume in order to lose weight. The formula would inhibit appetite, give a feeling of satiety, and combat anxiety. In addition, she has a large following on social media where she posts about fitness and nutrition.
In addition to this, Ana also works with her cousin, Alejandro Espinola , in Cefisa Finance, a company that provides financial loans at low-interest and with the longest time to pay (360 months) to people who have been affected by COVID-19.
Through it all, Ana’s purpose is to help people. In the case of her nutrition and fitness work in particular, she wants to help people not only look good but also feel good about themselves.
For Ana, the biggest challenge when starting a business is risking everything for an idea and ignoring people’s negative comments or doubts about the prosperity of a project. Some people will say it is a waste of time or money, but entrepreneurs have to ignore that.
Having that mindset and determination can lead to success. For Ana, success is being able to meet her goals and overcoming any obstacles along the way.
At the moment, Ana is working on developing what she calls “the perfect formula in a bottle.” She wants to be able to help with nutrition, personal care and beauty all at once. Learn more about her work here.