Andy Smith has taken twists and turns to become a fast-growing leader in marketing and publications today with his unique story. As CEO and team leader of I-Worship Network, a full-service publication, and marketing brand, he is on a mission to show the excellent way to do business.
His journey started in Burg Jones Lane on the south side of Monroe, Louisiana, where he was raised in a single-parent home. Even with his reality, he never lacked encouragement from the people around him and still believes the quality of people around you matters. With a deep love for God and family, his mother and mentors always told him that he would become a man of significant impact on the world. He would get in trouble in school but still pass all his tests and get away with it until the twist that would have set his whole life back.
While growing up in church, he started playing the piano at age nine and mixing with the wrong crowds. In ninth grade, Andy ended up in Juvenile Detention for riding in a car his friend had stolen. “The sad part about this situation was when I saw my mentor of thirty years to date, walking up to the window of that car. The look of disappointment on his face felt like a life sentence.” This was a wake-up call because he knew he had to make something of his life and live up to what he believed about his future impact.
From this experience, he grew and began to understand his purpose in life. He embraced his talkative nature and love for music. “I am so grateful I did because music has taken me across the country for twenty-five plus years! I love music! It always has and will forever be my passion. It has allowed me to meet some amazing people who have been very instrumental in the growth of my brand.” It became an opportunity for him to correct his course while preparing for the service he provides for people in his life and brand today.
On a journey to create his legacy, Andy has authored and self-published seven titles, all without a degree, no education! He only received his GED in 2020, even though he began his writing career at age 20 and has not stopped since. His most recent work is “Love Her Until Understanding Love From A Male’s Perspective.” Others include “The Lost Worshipper: The Pressures, Passions & Powers of A Worship Leader,” “The I AM Factor: 5 Powerful Tools To Self-Discovery, “The I AM Factor- Prayer Journal” “The I AM Factor- Power & Success Journal, “Let Your Glory Be Revealed: 7 Keys To Unlocking The Presence Of God”, “Life In The Now” How To Activate Your Purpose & Discover Your Potential. To read Andy’s work, visit his bookstore here.
After going through the journey and achieving such success in publication, he was in an excellent place to help others. Motivated by the brands with great potential but the low quality of representation, he realized the need to create a better way, a new level of excellence. He had seen a magazine where a pastor friend was featured and commented on the quality to do much better. Andy was disappointed in the publication because of his love for marketing and branding. His friend’s wife looked at him and said, “You do it. Show them what excellence looks like”. And I-Worship Network began.
Andy knows that people trust this brand because he puts his heart into it project, and each client feels like he works for only them. While in a seemingly saturated market, he says, “To be honest, in my mind, I’m not in a competition. I believe everyone has a distinct audience, and it is up to them to locate their tribe. I think it’s more about the work ethic that allows you to progress efficiently and accurately. I have even sent my other colleagues clients because I believe it’s enough to support out here for all of us. Lastly, I believe, as the scripture says, it is unwise to compare yourselves among yourselves.”
As a business owner, sometimes he has to sacrifice today for tomorrow; he does this to achieve the financial freedom to afford his vision. His advice to those starting their business is to surround themselves with other business owners, meet a need for people, and be consistent.
To find out more about Andy, you can follow him on instagram here.