Brandon Ivan Peña is a motivational speaker, brand humanizer, and entrepreneur. Born and raised in Juarez, Mexico, he knew he always wanted to live in New York City to use his creativity. Brandon received his MBA from the University of Miami and has worked with Fortune 500 companies including State Farm Insurance, One World Alliance, and Televisa. Aside from being a business consultant, he is an incredible event speaker and designer, and has worked at events such as Social Media Week Puerto Rico, Design Shanghai, Latinos Pa’ Lante, SXSW, C2MTL, and many more.
Brandon lives his life through a formula: Emotions + Visuals = Engagement. This formula has provided him unlimited opportunities and success, and his multi dollar company continues to push and grow by only doing what’s right for its team and community.
Today, Brandon leads more than one business. At ‘787 Coffee,’ they love creating memories and focusing on human interactions – from farm, to cup, to coffee experience. They own the coffee farm in Puerto Rico, where they grow, process, and roast their own coffee beans and make the freshest cup. Brandon manages a team in Maricao and San Juan, Puerto Rico, with 3 coffee shops ready to be opened and a coffee farm in full production and expanding, as well as 5 open coffee shops in NYC with 2 more under construction.
Despite the obstacles faced with Hurricane Maria in 2017, Brandon has been able to continue leading a successful business:
In addition to the coffee business, Brandon also owns ‘brandON,’ his personal brand focused toward business consulting and motivational conferences. In 2016, he sold his million dollar advertising agency to focus on consulting, motivational conferences, his book, and coffee. When asked about his motivation to become involved in the industry, Brandon shares:
Now, Brandon continues to connect with others through coffee and inspire others through his conversations. While 2020 has been a difficult year, it has allowed Brandon to connect more with himself and take the time to write and design the strategy ‘brandON’ will take, as well as a clearer vision for the future of Hacienda Iluminada and 787 Coffee. With his personal brand, Brandon is getting ready to publish his first book. He plans to share insight on the business world from his own experiences having attended some of the best business and social media conferences in the world. For Hacienda Iluminada, their coffee farm paradise, they plan to open cabins, a zoo, and coffee tours where people can go to reconnect with nature, life, and inner peace. For ‘787 Coffee,’ they plan to continue growing their presence with more shops – changing the world one coffee cup at a time.
To learn more about his different businesses and what Brandon has to offer to the world, make sure to follow him on Instagram here.