It’s easy to equate business owners as only being concerned with profits, products, and the bottom line. Not so for Erika Garcia – her business, first and foremost, is a people business. In her own words, Erika describes her business as a business of wants and dreams.
In the last 18 years, Erika’s business has served over 300,000 families by bringing them to experience the beauty of Mexico. Although it’s advertised as a holiday, Erika truly believes in selling happiness.
Erika and her business keep close to heart the belief that life happens in moments, and they take true responsibility in creating those moments in a memorable way. They are not brokers, a travel agency, or a tour company. Instead, they control the experience from beginning to end, both in digital and physical terms.
Inspired by the desire to see amazing resorts at any and every budget, and minimize the risk of investing in travel businesses, Erika sought to create a business that would allow for direct networks between customers and resorts.
Even with a clear, streamlined plan, Erika admits that there are big challenges ahead when starting a business. Laying down the proper foundation and systems to manage products and services, hiring the right people for a close-knit team, and preparing the financial, marketing, sales, and administrative aspects of the business all must be accomplished before embarking on an entrepreneurial jump. But once you make the first, difficult step, Erika says, there is no turning back.
In working through difficult obstacles, Erika keeps her mindset clear, a crucial part of managing any business. Erika believes that new behaviors come from new choices, rather than a familiar path.
In the coming year, Erika is looking forward to creating a platform to inspire men and women with entrepreneurial spirit to chase their dreams and create businesses, specifically Latina women like herself.
Follow Erika on Instagram for the most up to date news on her business and accomplishments.