At a time when many of us are restructuring our professional lives, we may think back to who we wanted to become before “life” happened. Prior to the jobs we chose because they seemed safe and stable, each one of us had a dream to be something that was inspired by more than just affording our bills. Something that was instead, inspired by passion.
What if we chose passion instead all along even though it meant going against all odds and maybe had us sleeping in our car? That’s what Kristina Centnere, a neuromarketing and strategy entrepreneur did.
If you were to ask Kristina’s high school classmates what she is doing today, they would likely tell you that she is a physician of some kind. After all, that’s all Kristina knew to become as both her parents were in the medical field.
Thinking she would follow her mother’s footsteps, as so many of us do, Kristina had a clear, well-traveled path laid out ahead of her. From the classes she would take to the internships she would complete, all the way to where she would go to medical school. Until one day, she was placed into a Web Design class.
After graduating high school at 16, Kristina took life into her own hands. Fiercely independent, she found a way to support herself and her ambitions without finishing college.
At the time, Kristina didn’t know that her twenties would be spent growing her digital and neuromarketing agency, SocialCow. But at the ripe age of 18, she started in a multi-level-marketing (MLM) business, where she was in the trenches of learning business skills that she continues to use and refine today.
After just two short years in the MLM company, Kristina started her digital marketing company, now known as SocialCow. Her first client? A local medical practice that requested a new website.
Today, Kristina Centnere serves as the Founder and Lead Strategist at SocialCow, which celebrated its 10-year anniversary in January of 2021. They focus on strategically marketing wellness-related businesses – including medical practices and national product brands – using a combination treatment of neuromarketing and digital advertising.
Big brands including Frito Lay and PayPal have effectively used neuromarketing for decades to better understand their customers and exponentially increase their sales. Kristina’s team brings the power of neuromarketing to small and medium sized businesses, and then effectively uses the data to increase sales.
If 2020 has made you reconsider your profession and has you asking “what if”, Kristina has a few words of advice: