Grace Arzuza is a Colombian model, cosmetologist, entrepreneur, and fitness influencer from Barranquilla. She has graced magazine covers and competed in numerous beauty pageants. Today, she’s a leading figure in the health and fitness world.
But today, Grace isn’t just a model. She’s the owner of a health and fitness products store, a sports supplement line, and her own girdle brand.
“I run two businesses—Grace Arzuza Body Shape, which makes and sells girdles, and Grace Arzuza Happy Market, a health store,” Grace shares. “My goal is to help others lead healthier lives, which requires effort and discipline.”
With over 642K social media followers, Grace actively promotes fitness and healthy living. Years before launching her health store, she started her girdle brand, building on her previous experience as the face of several girdle companies.
“Many people knew me for my work with girdle brands, so I decided to create my own. Later, I expanded into health and fitness products because I saw more and more people recognizing the importance of healthy eating,” Grace explains.
Throughout history, women have made strides in various fields, achieving equality in politics, business, entertainment, and the beauty industry. Grace is one example of those women.
Her journey started when she was very young. Back then, Grace was inspired by her parents, Carlos Arzuza Arzuza and Vilma Mendoza Ramos, who always gave her support.
“When I was 12, I won my first beauty contest. I then earned several titles in my teenage years. At 16, I moved to Bogotá to participate in the Miss World Colombia pageant, and I decided to settle there.” Grace recounts.
For some time, she studied presentation and production for radio and TV. She also now runs a brand for unisex clothes called GAD. In 2004, Grace welcomed her first child, Juan David.
Following that, Grace took a break from modeling to study cosmetology and esthetics. When she returned, she brought with her a more mature perspective and a new direction.
Through her business ventures, Grace incorporates her life lessons. Moreover, she emphasizes the importance of mindset in business. “Mindset is all about strength and discipline. You need resilience to go from point A to point B,” she says.
Now, as a mother of two, Grace continues to grow her brand and work towards her goals. For her, success isn’t about fame or wealth—it’s about achieving the focus and goals you set for yourself.
“In the end, success is about focus and reaching the goals you set,” Grace states.
Looking ahead, Grace plans to continue expanding her brand and influence in the health and fitness industry. She stands out by creating original and authentic content.
“I want to produce unique and enjoyable content, staying true to my ideas. I aim to be a positive influence on people’s health and wellness.” Grace comments.
Learn more about Grace’s journey and follow her story for inspiration.