Dontell Antonio, better known as “The King of Content” has over 10 years of experience in the creative content field. He is not only a beyond passionate creator, but is also a business wizard. As such, he has helped entrepreneurs scale their business and make millions of dollars in the process. Most creatives only focus on the passion of creating content, but lack knowledge of the business world. Dontell understands not only how to stand out from the crowd through creative content, but also knows how to make this content resonate with businesses’ audience in order to help them grow and increase their sales and visibility.
Dontell runs a multimedia black-owned business, Composite Media, Inc, that focuses on content and brand development for minority small businesses and entrepreneurs. By helping businesses beyond just content development, Dontell is able to build better relationships with his clients.
At Composite Media, Inc, they help businesses create content that allows these businesses to impact their audience and become recognized as an authority in their field. However, they don’t just focus on shooting the content – they work on financial strategies to be on the clients’ minds. As such, Dontell and his team help small businesses align their brands, rebrand, or start their brands, as well as create a bigger vision or reach their bigger picture. In fact, Composite Media, Inc is the “go-to” company for content and branding.
When he began his journey, Dontell had to overcome certain obstacles, the biggest of which was understanding his value as more than a creator. Because people always saw he was passion-driven, they took advantage of this and undervalued him. However, once Dontell realized his worth and potential, he began to demand his value. Since then, he has been able to grow and scale. Dontell knows how important mindset is in building yourself up, as well as your business, and shares:
It is through this mindset that Dontell has become as successful as he is. This year alone, Dontell was able to help hundreds of small businesses create content and get their brands in order. He was also able to help thousands of creatives learn business by putting out his first book, “Broke Creatives Don’t Make Money.” In this book, Dontell empowers creatives to understand their value, turn passion into money and scale their business. Furthermore, Dontell has also put out a mobile app, “I am a Creative,” which you can find at the Apple and Google store.