Virtually every person and company has benefited in some way from the so-called image banks–web pages where people can download royalty-free images. Many Gen Z YouTubers today use these pages when editing their videos.
What people don’t know is that these pages also represent a source of income for thousands of photographers who can upload their creations and sell them for a small fee. So these image banks are also platforms for photographers whether professional or not to make themselves known.
Christina Hawatmeh is the CEO and founder of Scopio, which stands for Scope it Out, an AI-based image marketplace with more than 300,000 photos from creators in 150 countries. This marketplace was created after Christina identified a crucial problem: Gen Z is the most creative generation in history and is producing a lot of content (about 1.8 billion photos a day), but they don’t have an income and want to pursue their art.
Scopio’s SAAS Image Subscription for Diverse Images has an unlimited photo subscription that grows by tens of thousands daily. Scopio’s images have more than 145 million views.
The creation and launch of Scopio stems from Christina and dates back to almost ten years. She knew that Gen Z artists were not stock contributors but artists. Scopio looks to foster and advance these artists with low cost of sourcing and production of images, authentic content, additional revenue options, and data driven products for buyers.
In order to achieve success, it was important for Christina to have the right team. She believes that teamwork makes the dream work, and also trusts that having the right mindset can be everything when starting a business.
Through it all, Christina has been able to recognize that the biggest challenge to starting a business is convincing people and being able to communicate “the why” behind a given project.
Today, Scopio is not just Christina’s company, it is a space that serves as an opportunity for artists to obtain financial freedom.
Scopio differentiates itself from its competition simply by being able to identify and capitalize from the growing generation of creators who do not see themselves as “stock contributors,” but as creators who wanted to monetize from their own art.
Scopio’s upcoming projects include growing their recently launched contributor portal, where photographers can earn money from 150 countries, which can help them buy their first cameras, invest in their businesses, buy their first houses and build their dreams.
Christina and Scopio will also be launching a historical book of 2020 events soon. This book will showcase global artists and underrepresented artists, and will make its way to coffee tables around the world.
Learn more about Christina and Scopio here.